Potion London


We are delighted to launch a wonderful new beauty brand in de Gruchy - Potion London – with their range of luxury wellness supplements which improve overall health and reveal the true beauty within. We invited them to tell us a little more…

Beauty from Within

It’s an old saying but the adage “you are what you eat” really is true. The skin is our largest organ and it only takes around 21 days for skin cells to turn over and reveal new skin.


Skin cells are fed nutrients from the blood supply which means that the nutrients you take into your body through food and supplements feed the skin and have a direct impact on the health of the skin.

What nutrients does the skin need?

To stay healthy, the skin needs a varied diet with lots of fresh fruit and vegetables to feed it the nutrients it needs. Even with the healthiest of diets, we’re exposed to free radicals every day which can damage healthy cells and contribute to premature ageing. Free radicals are caused by exposure to the sun, pollution and cigarette smoke. Antioxidants can neutralise these free radicals to help prevent the damage that causes premature ageing. Vitamin C and Vitamin E are powerful antioxidants which are essential for healthy skin from the inside-out, and they are found in the Potion London Beauty Formula, along with 17 other nutrients for healthy skin, hair and nails.

Can collagen prevent premature ageing?

Collagen is the most abundant protein in the body; the ‘scaffolding’ that keeps our skin strong. When we’re young, collagen is abundant in our bodies because we need it to help our skin, bones and muscles grow at a rapid rate. But when we reach our mid-twenties, the rate at which collagen is produced in the body declines each year. This is when we start to notice the early signs of ageing such as fine lines, wrinkles and sagging skin. Collagen is very hard to get from the diet – it’s thought that we would have to drink litres of bone broth every day to get enough collagen! So this is where a supplement can help – delivering a dose of collagen quickly and easily each day. The Potion London Collagen Boost contains Marine Collagen which is the most bioavailable form of collagen you can get.

But my face cream contains anti-ageing ingredients like Hyaluronic Acid, isn’t that enough?

Ingredients like Hyaluronic Acid, Vitamin C and Vitamin A are great in skincare as they can help to improve the appearance of the surface of the skin and have their place in helping to reduce the signs of ageing from the outside. The nutrients can only penetrate through the top layers of the skin, so they don’t really have an effect on the new skin cells as they are growing and forming new skin. Hyaluronic Acid can hold up to 1,000 times its own weight in water inside skin cells and so when taken as a supplement it can help to improve skin hydration at a molecular level. Well hydrated skin cells not only help to plump the skin, but good hydration also helps nutrients to efficiently move into skin cells to feed the skin, and helps waste products to efficiently move out of the skin cells to keep them healthy. The Potion London Hyaluronic Complex contains Hyaluronic Acid along with Vitamin C and MSM which is considered to be a powerful anti-ageing nutrient.

Is there a link between gut health and the skin?

Even our gut health can have a direct impact on the skin. It is thought that an unhealthy gut might be responsible for leaking toxins into the bloodstream which can then show up as issues in the skin. So healing the gut and ensuring it has a diverse range of friendly bacteria could potentially help to improve skin problems. The National Eczema Association has found that “high doses of Lactobacillus rhamnosus, Bifidobacterium lactis and Lactobacillus acidophilus probiotics in single or multi-strain formulations currently hold the most promise for prevention and treatment of eczema”. You can find all three strains of bacteria mentioned in the Potion London Probiotics. (https://nationaleczema.org/search-bacterial-balance/ )

Is there a link between gut health and the skin?

So what should I be doing to feed my skin?

Eating a healthy diet rich in fresh fruit and vegetables is a good place to start, and if you feel like you need a helping hand or you want a boost of certain nutrients, then a supplement can help to give you the reassurance that you’re helping your skin from the inside-out.

The Potion London range of health and beauty supplements is now available at de Gruchy.

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